Our Services

C2M provides tailored services at any point along the development path – from ideation to realization to commercialization – to deliver novel medical devices that improve life.

C2M Key Deliverables & Service Offering

Ideation & Market Evaluation
  • IP Generation, Strategy, Core Competitive Differentiators
  • Medical Engagement and Selection with Clinical Though Leaders and Innovators
  • Opportunity Assessment to Determine and Value “the Unmet Needs” for the Target Market
  • Competitive Analysis, Product Positioning, Requirements, and Product Definition
  • Concepts and Prototyping
  • Market Modeling, Ethnography, and
  • Forecasting, Economics, and Market Opportunity
Product Management & Development
  • User Needs Translation to Product Requirements
  • Design Inputs
  • Engineering, Design, And Iterative Cycle
  • Design Output Verification
  • Human Factors and Usability
  • Validation and Summative Assessments
  • Design Transfer
  • Manufacturing Strategy
  • Regulatory, Documentation, and Approvals
Clinical Access & Acceptance
  • Usability
  • Key Opinions and Clinical Engagement
  • Validation and Acceptance
  • Studies, Reviews, IRB, and Publications
  • Product Planning and Market Launch Preparations
  • Release, Manufacturing, and Launch Preparations
  • Regulatory Approvals and Registrations
  • Marketing, PR, Trade Shows and Conference Engagements
Market Launch Preparation
  • Design Transfer & Manufacturing
  • Market Planning
  • Customer/Audience Research
  • Marketing channels strategy
  • Content marketing
  • Creative development
  • Market testing
  • Market registrations
  • Branding & trademarking
Public Relations & Communications
  • Branding & Messaging
  • Creative Asset Development
  • Commercialization/Sales Strategy
  • Public Relations
  • Product Launch
  • Supply Chain Strategy
  • Distribution Models
  • Life Cycle Extension